Every person who comes to Infinity walks the same road. Many front doors, 1 spine, 1 goal at each step. This is the map the team works from and the map the automations will watch.
Every offer is a door. Doors get added over time. They all open onto the same spine. A door is 1 tag, 1 order page, 1 ticket workflow. Never a new pipeline.
7 days. Health MOT plus 3 sessions. Booked and paid online. The £97 rolls into whatever comes next, so it is a stepping stone, not the sale.
Sat 19 Sept, 10am, 20 seats, 2 hours. Raised from £29 on 19 Aug, before a single real sale. "Less than a meal out", with a feel-a-difference-or-refund guarantee. Value first, 3 seeds through the morning, then the close ladder. Every seat leaves with something: 12 weeks, the Kickstart, or the free 21-day email training.
Any Hormozi attraction offer. A challenge, a scorecard, a free training, a paid event. Same recipe every time: 1 source tag, 1 order page, 1 ticket workflow. Joins the spine at step 1.
An ad, a bollard, a reel, a workshop ticket, a calorie calc. However they arrive, they land in one place.
New Leaddoor-kickstart, door-workshop. So the watcher can say which door converts. Not tagged today.mobility-workshop-paid + mobility-workshop-19sep + door-workshop.Card is on file. Time is in the diary. This is where no-shows are won or lost.
Health MOT Booked. Tag mot-booked from the Kickstart MOT Booked Tagger.They have met us. They have felt it. The Hormozi close runs here: 12 weeks first, Kickstart or 28 Day as the catch.
Health MOT Complete. Objection stages exist: Price, Partner, Think About It, Can't Afford It.mot-showed.7 days. 3 sessions. This is the shop window. Every session is a chance to seed the 12 weeks.
Kickstart Purchased. Tags kickstart-purchased + converted. Welcome email + Slack ping fire.The 90 Day Accelerator. £249 a month for 3. Kickstart credit rolled in. This is where the real coaching happens and where they see the results.
12 Week Programme on pipeline 00, after Kickstart Purchased. Added 18 Aug. Tag accelerator-active.Core, Momentum, Ultra or VIP. 12 months and beyond. Now the job flips from selling to keeping.
active-member. Pipeline 03 - Long Term Clients exists with year bands. Last touched Feb 2026.active-member right, 3 times a day. Leavers get lapsed. Holds get on-hold.at-risk so a coach gets a task. Right now it lives in a wiki report nobody opens.Send Review Request, do not build new.on-hold → card to On Hold, confirmation email with dates, Libi task + Slack 7 days before it ends. Off hold → card back to the right year band, welcome-back email.tenure-* tag per member from their first ever start date. Rolls over on the day. 99 tagged.anniversary-N + anniversary-today on the day. Picture + post + Skool via Jarvis. Half built, see 2c.Some will. The job is to leave the door open and learn why.
lapsed-member wired as the last step of the feedback flow.Each rung rolls its credit into the next. Nobody buys twice for the same thing.
Open decision, 19 Aug: at £47 the workshop credit no longer fits against the £97 Kickstart. £47 off £97 is a 48% discount, way over Hormozi's 25% rollover cap. Fix written up at the bottom of campaigns/mobility-workshop/01-offer/mobility-workshop-offer-plays.md. Recommended: credit the full £47 against the Accelerator or the 12 week only, and leave the Kickstart at £97 with no credit. Decide before the room.
Once the spine has real stages, one script can read GHL and TeamUp every morning and tell you where people are stuck. No logging in.
How many people sat at each step, and how long. "6 people at MOT Booked over 3 days with no reminder sent."
Step to step. Booked → showed. Showed → Kickstart. Kickstart → 12 weeks. That last one is the number that matters most, and today it does not exist.
A person in TeamUp with no GHL stage. A Kickstart buyer with no MOT tag. A workflow with 0 enrolled in 30 days. Flags, not fixes.
Smallest, highest-value first. Nothing here is a rebuild. Everything extends what already exists.
Stage "12 Week Programme" is live on pipeline 00, after Kickstart Purchased. 5 members already sat on it.
Live. Runs 8am, 1pm, 6pm. Accelerator → 12 Week Programme card + tag. Hold → on-hold tag, never lapsed. Leavers → lapsed. Every change logged. Never touches TeamUp.
Live. Hold ON: card to On Hold, confirmation email with real dates, Libi task + Slack 7 days before it ends. Hold OFF: card back to the right year band, welcome-back email. Nobody on hold is ever lapsed.
Half live. Sync spots the day, writes the post, DMs Warren on Slack. Warren replies approve, Jarvis opens Skool at a random minute in the next window. Still to do: picture draws itself (Google billing), and the last click (Chrome robot). Then Warren approves from the car and never touches it.
Live. Booked email with GIF, day-before email, WhatsApp 1 hour before with SMS fallback. Libi's voice. Reschedule and calendar links in every one. A £97 buyer never hears silence again.
Live. Coach marks the MOT Showed, card moves to Health MOT Complete on its own. Tag mot-showed. SOP for the team: after every MOT, mark it Showed. 1 tap.
Already done 17 Aug, registry was stale. Trigger = Order submitted, product = Infinity Kickstart, no page filter. A workshop-room sale fires the same welcome as an online one.
Mostly live on teesside.fit. Live: product, funnel, skinned order page, Meta pixel, landing page, intake page (one-question-at-a-time), 10 custom fields, waitlist, ticket workflow published and tested end to end (SMS landed 11:18). Price now £47, copy moved from "takeaway" to "less than a meal out".
Still to do: product price + description to £47 (manual, no API scope), opportunity value to £47, intake branch inside Lead Captured, chaser as its own workflow, day-before send 18 Sept 6pm, publish Lead Captured, sweep workflows for a blank From Number. Not built: 21-day free training LM, in-room QR form.
Live at door-recipe.md. 10 steps from product to publish, plus the 8 things that bit us on the workshop build. Any new Hormozi offer is a 30-minute door, never a rebuild.
Morning script. Reads pipeline 00 + TeamUp. Posts stuck counts and drop-offs to Slack. Only worth building once 1 to 5 are done.